On Catalunya Ràdio’s Popap, explaining how we handle social networks!
On June 28th, I visited Catalunya Ràdio studios as guest of Mariola Dinarès in Popap, the programme about digital communication. We chatted about how at Jubany we manage social networks, websites, reviews of Trip Advisor and Google and a thousand more issues!
I told her that, initially, I handled them myself alone because I was hooked on my mobile and I loved it, but for some years now I have had a professional team in charge of that, because I could not catch up with the work nor with the algorithms of these networks, which drive us mad by changing course according to which way the wind blows. I explained that Eva, Carol, Laura and Alba form my communication team and they are constantly updating websites, social networks and working on digital strategy.
It's true that I always have a last say in it, because I've always wanted the social networks to transmit Jubany’s essence, to reflect how I say things, and I wouldn’t want that to be missing.
I also gave my point of view about the criticisms we receive from Trip Advisor and Google. I love to know what our customers think of their experience and we use that as a tool for improvement. However, it is also true that there are people who use such wonderful platforms to do damage.
Anyway, here is the programme’s podcast in case you want to know how we handle it!
Listen to the programme